Released on: July 14, 2008, 2:29 am

Press Release Author: Dave Lockman

Industry: Software

Press Release Summary: ThoughtOffice is latest step in the evolution of business
creativity solutions that began with IdeaFisher.


Press Release Body: Portland, OR, July 14, 2008 -- IdeaFisher
(http://thoughtoffice.com/blog/?page_id=148) came first. It caused quite a stir when
it was introduced years ago as a way to bring brainstorming to the personal
computer. ThoughtOffice is latest step in the evolution of business creativity
solutions that began with IdeaFisher. It adds to Marsh Fisher\'s original vision a
multimedia and web-savvy approach to computerized brainstorming. Marsh may not have
fully anticipated the Internet but he saw the possibilities brainstorming software
would unleash to creatives worldwide.

As far back as the 1970s, Fisher, the founder of Century 21, began looking for a
computer software solution to the challenge of streamlining and improving the
brainstorming process. Released in 1988 to critical acclaim, Fisher\'s breakthrough
IdeaFisher (http://www.thoughtoffice.com) software quickly became the leading
program in its category worldwide.

ThoughtOffice, the pedigreed successor to IdeaFisher, was given its present name by
Mark Effinger, an innovative \"multrepreneur,\" who developed around Marsh Fisher\'s
program with the express purpose of adapting it to the new circumstances now at work
in a computer environment shaped by the innovations of the Internet Age. Effinger
added new features and functions to Marsh Fisher\'s principles and brought to it to
market with access to the astonishing resources of the World Wide Web. ThoughtOffice
not only built on the platform introduced by IdeaFisher but combined it with other
creativity tools such as mindmapping and visual outlining
(http://thoughtoffice.com/blog/?page_id=355).

According to Chuck Frey, founder of www.InnovationTools.com, \"ThoughtOffice will
help you to take your creative problem-solving skills to the next level.\"

Frey adds, \"ThoughtOffice does a great job of leveraging the power of associative
thinking (http://thoughtoffice.com/blog/?page_id=325). Using its rich,
interconnected resources, you can follow a long trail of associations without
running out of creative steam. Or you can follow a guided problem solving process to
reveal fresh ideas and insights. In short, ThoughtOffice is like IdeaFisher on
steroids.\"

ThoughtOffice also makes ideas easy to understand and share with others --
employees, business associates, or clients -- whether in the same room, or across
the web.

Building on the original IdeaFisher process, one of the ThoughtOffice program\'s key
functions is the IdeaBrowser, an exclusive brainstorming creativity engine that uses
words, phrases, popular search engine phrases and images to help explore ideas
quickly and easily. The program is integrated with ThoughtOffice, creating a hybrid
of mind mapping and outlining capabilities in an easily accessible mini-browser that
jump-starts the creative process.

Frey also tells us, \"ThoughtOffice provides users with an unprecedented variety and
volume of idea stimuli. It also succeeds in bringing together two different types of
creative thinking (http://www.thoughtoffice.com/?page_id=5) into one well-designed
software program. Its question databases provide a solid foundation for
left-brained, systematic problem definition, while its idea-generation tools serve
as a catalyst to help the right half of your brain to make new associations and
connections, which should lead to more breakthrough ideas.\"

The ThoughtOffice programs, which range in price from $99 to $499, address 17
distinct areas of expertise. What they have in common is the ability to harness the
creative practices to productivity tools usually found only in separate programs.
ThoughtOffice \"Bundles\" cover everything from Marketing and Advertising
(http://thoughtoffice.com/blog/?page_id=289) techniques to Effective Communication
for live and written presentation. eXpertTopic Modules, which were developed with
the use of a cadre of experts in creative fields, expand the core ThoughtOffice
application and are targeted toward very specific Topics such as Conflict Resolution
or Story & Screenplay Writing.

The innovative successor to IdeaFisher works as an extension of the brain. Each is
loaded with hundreds of questions that mine the subconscious for known and
often-forgotten information -- and uncovers new connections through the kind of
juxtaposition that lies at the heart of creativity.

ThoughtOffice provides immediate access to:

. 13,700 questions and comments across 16 topical categories to \"drill down\" and
explore problems and opportunities
. Definitions, Synonyms and Hypernyms of the complete English language
. Rhyming words and phrases
. Over 1,500,000 stock photo image thumbnails to increase visual idea generation
. A Dynamic Word Association Engine (http://thoughtoffice.com/blog/?page_id=309)
increasing by over 4,000 words per week
. Over 1,000,000 popular quotes
. Over 1,000,000 song lyrics
. A database of internet search terms and keywords for use in marketing,
advertising, and research

Advertising and PR consultant Martin Grossman
(http://marketingmatters.blogs.com/martin_grossman) was early adopter of IdeaFisher
and later a ThoughtOffice customer is convinced that ThoughtOffice is an
indispensable tool for his practice. \"If creative types need to get their minds
around a big, complicated project quickly, ThoughtOffice will help them do it faster
and do it better,\" says Grossman. \"It\'s the breakthrough in creativity software that
people who think for a living have been waiting many years to see.\"

About ThoughtOffice:

ThoughtOffice Corporation was founded in 2005 as a solution to individuals and
corporations needing to generate effective and creative ideas and innovations
quickly and thoroughly. Founded by one-time developer and apprentice to Marsh
Fisher, the company\'s solutions are used by most of the Global 5000, hundreds of
advertising agencies, NASA, Homeland Security, Inc 500 firms and cunsulting
organizations. A team of seasoned executive coaches, creative professionals and
software developers, ThoughtOffice is based in Vancouver, Washington; the company
can be reached at http://www.ThoughtOffice.com or by phone at 360-609-9272.
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Contact:

Dave Lockman
ThoughtOffice
Vancouver, Washington
360-609-9272
dlock@richcontent.tv
http://www.ThoughtOffice.com

Web Site: http://www.ThoughtOffice.com

Contact Details: Dave Lockman
ThoughtOffice
Vancouver, Washington
360-609-9272
dlock@richcontent.tv
http://www.ThoughtOffice.com